Top 3 Concerns For Social Media CRM Security

December 28, 2018 / GuidesFor Team

Not only does social media make it easier for people to get in touch with another electronically, but it also makes a powerful tool for reaching out to customers. Thus, social media has been one of the ways businesses improve customer relationship management (CRM). Aside from this, social media platform for businesses already include built-in analytics, demographic targeting, and other marketing add-ons. However, as with any other IT technology, social media can be vulnerable to breaches and even fraud. In fact, fraud was considered the costliest social media breach with damages reaching $10 million. This article features the top 3 security concerns for social media CRM. -April Toledo

Read the source article at IT Communities

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